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XPERFORM
Project Type
Branding, Animation
Date
June 2022
XPERFORM is a music talent platform that offers local artists a chance to perform and show off their talent in the annual event XP in Riyadh, Saudi Arabia. The concept behind this brand was to showcase and highlight the "spotlight" effect in order to reflect the actual spotlight that shines on the local talents. The brand personality shows off a techno futuristic style to create a platform that encompasses the future of the music industry and attract locals to sign up for the competition.
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